Importance of Transportation Logistics Company


Logistics transport: types, importance and functions of transport logistics 

Having an process logistics transport optimal quality is a challenge for today's companies. Even more so considering the susceptible impact that the management of the last mile has on the customer experience and the reputation of the brand. In this scenario, transport logistics must adapt to the technological evolution that the market has been experiencing, in order to take its operational quality to the highest possible level. 


Importance of logistics transport

Basically, the importance of logistics transport lies in the fact that it is the process that guarantees the delivery of goods in a safe, punctual and economical way. That is to say, thanks to the different types of logistical transport of goods these can arrive from one point to another without receiving any damage, delivering them in the promised times and using the hardly necessary resources, without generating an excess of transport costs .  


Functions of logistics transport 

Among the main functions of logistics transport , the following stand out:

  • Plan distribution routes to make as many deliveries as possible in the shortest time possible.
  • Carry out the transport of products ensuring their protection, so that they do not suffer any damage or alteration, if the cold chain is broken when it exists.
  • Carry out reverse logistics in the supply chain when the collection, return or recycling of products is necessary.
  • Guarantee safe deliveries of products taking into account biosecurity measures in the context of COVID-19.
  • Take decisive actions when there are obstacles that affect the continuity of deliveries, such as when there are high levels of traffic .
  • Make the best use of possible resources to reduce ground transportation costs


Types of logistics transport 

In general, there are four types of logistics transport:

  • Air transport logistics: the logistics of transport by air is the most expensive. However, in many cases it is the most efficient and direct when it comes to logistics routes that cannot be covered by other means.
  • transport logistics: the logistics of transport by sea is the most widely used internationally. In fact, it is estimated that 90% of shipments between different countries are made through ships. This means is the most economical when it comes to the transport of goods over very long distances.
  • Land transport logistics: the logistics of land transport is subdivided into:
  • Rail transport logistics: the logistics of transport by rail is perhaps the land logistics more complicated to carry out. It is tied to a specific infrastructure, it is not very flexible in terms of schedules and routes, and it also depends on other types of logistics transport to complete its distribution chain . However, it offers great advantages in certain geographical areas when it comes to long distance shipping.
  • Logistic road : road transport transport can be carried out by different vehicles, such as trucks, buses, vans, cars and even bicycles. It all depends on the type of cargo, the distance to travel and external factors that affect logistics such as traffic . The logistics road transport offers high flexibility in schedules, transportation routes , offices, personnel, among others.  


Last mile logistics transportation

The different types of logistics transport explained above participate in a large logistics chain that interconnects producers, manufacturers, traders and distributors. At the end of all that chain there is what is known as the “ last mile ”.

The last mile is when the end customer enters the equation. In other words, it is the process of transport and distribution logistics that consists of carrying a merchandise from the dispatch site to the consumer's door.

In this sense, distribution logistics last-mile may involve only one type of logistics transportation , or even all four. This depending on the place of origin, the conditions of the product and the place of destination. 


How to improve last mile transport logistics?

The transport logistics last mile is one of the most crucial processes for transport companies . A poor, slow or failed delivery to the end customer has a direct impact on the reputation of the organization. Which means not only the loss of that client, but of many others who stop trusting the company.

This situation has a negative and direct effect on the financial status of the brand, since attracting a new customer is 5 times more expensive than keeping old ones ( Invesp ). In such a way that if the organization fails to retain its consumers, then it will have to invest 5 times more to acquire others.

Therefore, there are different factors to take into account to improve logistics transport last-mile to its highest level of quality, mainly in terms of road transport and distribution logistics , since these are the personnel who come into direct contact with the Final client.

Three of the most important factors in this digital age to improve trucking logistics and distribution in the last mile are:

  1. Routes of logistics transport
  2. Logistics carriers
  3. Traceability of transport logistics 
  • Optimization of logistics transport routes

The companies transport logistics should plan its delivery routes optimized as possible, this in order to avoid mistakes, detours and lethargy. To achieve this objective, there are software freight transport that allows digitizing the design of routes taking into account the previous or real-time analysis of factors such as:

  • More direct routes
  • Traffic levels
  • Traffic jam situations
  • Hard-to-transit areas
  • Urgency or delivery times
  • Availability of transport units


  • Training of logistics carriers

The road carrier during the last mile is the only person with whom the end customer has direct physical contact. Therefore, each carrier becomes the image and representation of the company, and the main axis of all logistics and transport engineering . The treatment that he offers to the final consumer is decisive for the customer's shopping experience.

Thus, it is of vital importance that organizations train and educate their logistics transporters regarding the values ​​of the company, the best practices of service and customer care , as well as the use of technological tools that the company uses to optimize your transportation logistics and reduce your logistics cost


  • Real-time traceability in transport logistics

Improving last mile delivery is not possible if companies do not have the digital systems necessary to monitor in real time logistics transportation and to manage vehicle fleets . For this reason, it is essential to implement tools that allow direct traceability of the carrier and, therefore, of the goods during delivery.

This traceability provides first-hand information on any eventuality during physical distribution . In this way, while the product is being monitored, it is possible to be sure that the logistics transport of last-mile is developing according to plan.

The biggest advantage for companies today is that this digital age allows the development of logistics 2.0 supported software transportation by high-power , such as Beetrack's PlannerPro and LastMile. These specialized systems make it possible to control different processes such as product traceability, supervision of logistics transport , vehicle fleet management and direct contact with customers. 


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